Are there data points that can prove the existence of ghosts and other paranormal activity? If ghosts, ghouls, and creeps (oh my) have a presence in our physical world, there must be data that describes their intersection with our plane of existence.

To really understand the nature of retail, we had best examine how our bodies work to lead us to decisions.

At the end of each year, Spotify packages and presents data to its users with a marketing campaign called Spotify Wrapped.

Cognitive bias is a bit of a loaded term. It can be a problem for companies striving to become more data-driven, although many cognitive biases are the flip side of an often useful thought process.

When Winter Storm Uri1 hit Texas in February of 2021, it crashed all the state’s systems. It did grave damage to the state’s unusual power grid, but it also stressed manufacturers, retailers, and customers.