Sufficient unto the day is the evil thereof

The sounds of North Beach

In Portfolio on May 15, 2018 at 8:56 pm


We recently took a walk through Ready State’s neighborhood, San Francisco’s North Beach, in the morning, at midday, and in the evening, to capture the area’s signature sounds.

Those sounds, in the order you hear them, are the Chinese pop music that tai chi practitioners play in the morning in Washington Square; the bells of Saints Peter and Paul Church; the tsunami siren (technically the emergency siren) that sounds every Tuesday at noon; Army aviators and the Navy’s Blue Angels making survey flights above the city during Fleet Week; and music from the bars on Grant Avenue as night takes over from the concerns of the day.

Listen to the sounds of North Beach

Beyond the greeting card: A visual interview

In Portfolio on May 15, 2018 at 8:53 pm


The creativity bunker of Jodi Wing, design director here at Ready State, is stuffed with a cityscape’s worth of whirring, sparking, and futuristic technology. Her tools range from a CAT scanner to a 3D printer to an Occulus to a homemade Matrioshka brain.
Tech aside, Jodi has retained one tool from the beginning of her professional life, as a greeting-card illustrator: freehand drawing.

Taking a new approach to an interview, we asked her the following questions using our persistent tool (our babble hole) and received these visual responses via hers (a pen and a sketchbook).

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Hewlett Packard Labs sub-site for The Machine

In Portfolio on May 15, 2018 at 8:40 pm


Created a dedicated section of Labs’ website to exhaustively detail work on the 160 terabyte, Memory-Driven Computing-focused Machine technology, including overseeing design and implementation, writing and editing copy.

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