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Archive for the ‘Corporate blogging’ Category

Corporate Blogging for Business Companies

In Corporate blogging, Work materials on April 28, 2007 at 8:16 am

Occasionally, I am called upon to contribute to a company’s blog. There’s no trick to it. I just try to a) write about topics of interest to the company’s customers, to the participants in the conversations that the blog, its writers and its company are engaged in and c) show some of my own personality.

Here are a few examples of my latest contributions to a corporate blog.

PBwiki’s The Daily Peanut

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Trumba Blog

In Blogging, Companies, Corporate blogging, Marketing, Social media, Work materials on May 7, 2006 at 4:33 pm

Some time back, Marshall and I went up to Seattle to visit Trumba, the online calendar company. We helped them set up their corporate blog and trained them in its use and upkeep. Now they’re at it like gangbusters. They’ve taken to blogging like fish to water. Ducks to water? Something watery to water. It’s a good feeling to see it take off. And it goes without saying that it’s really gratifying in any job to deal with smart, hard-working people with a sense of experimentation.

One of the things I really like about this blog is the feeling of openness it has. It definitely feels like a conversation instead of a tri-fold brochure. They have also encouraged what looks like the whole company to contribute to the blog, so you get a lot of personalities in it, with different emphases. Really good job, guys.

Visit the Trumba blog, “Conversations With Trumba.”

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Marshall K of the Social Software Weblog and NetSq…

In Corporate blogging, Work materials on April 2, 2006 at 11:54 pm

Marshall K of the Social Software Weblog and NetSquared and I will be in Seattle Monday visiting Trumba. We will be hanging out at the Rendezvous at 8:00 p.m. if anyone would like to join us.

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Bloggar i Norge

In Blogging, Corporate blogging on February 7, 2006 at 11:53 am

I’m currently huddled in a room in the vast Opera Software complex. I have been bloviating to the Operatic types about blogging and related issues. I have nothing of great import to say, just wanted to dial in.

Random thoughts: I think this may be the first time I’ve ever blogged on the fly. Oslo is freakishly cold. The people are enormous and stride about purposefully. Herring abounds. I have yet to pitch over backward on the icy sidewalks but that is likely to occur sometime in the near future. A Persian cab driver said he was moving back to Australia. Oslo is a very design-conscious city.

OK. I’ve got more to do.