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by Bob Folder

In the pulp industry
Success has a very distinctive perfume
The perfume of Eucalyptus globulus
Nurtured and expertly grown by Portucel
In its vast forests
In Portugal

These special trees
Provide the best of white pulps

The extraordinary efficiency
Of Portucel Industrial’s factories and methods
Does the rest
Ensuring not only the highest standard of quality
But also making us
One of the leading suppliers to Europe

And to make sure
That our unique performances
Are environmentally friendly
Every year
We invest in cleaner and safer facilities

Because we know that
As long as we stay
In harmony with nature
We’ll go on enjoying
The perfume of success
The perfume of Eucalyptus globulus