I’ve begun to realize that social media is not as social, on a personal level, as I had originally thought it was. Most people do not leave comments on other people’s blogs, or respond to them when they’re left on theirs. In Twitter @ statements are rarely answered except when the author is a close crony or someone capable of lending authority or traffic. There’s a fiction that social media is a great leveler; broadcasting is run through the spectrum of conversation, traditional authority is flattened. But the social media sphere is very hierarchical, both in terms of who is listened to and what they talk about (social media, mostly).
On a wide-spectrum, social media is interactive. On a personal one, rarely if ever. I’m beginning to believe that social media is very good for companies, and not very valuable for the overwhelming majority of individuals.