Updated Twitter-News Media Survey Results

Here is the updated results from my survey of the news media’s use of Twitter. It has 29 respondents, as opposed to 21 during the initial period.

survey title:
How the Media Uses Twitter Edit Title

Total Started Survey: 29
Total Completed Survey: 29 (100%)
How do you use Twitter for your news organization?

1. What is your role at your organization?

Editor-in-chief 10.7% 3
Managing editor 10.7% 3
Publisher 0.0% 0
Online editor 28.6% 8
Web producer 14.3% 4
Section editor 3.6% 1
Reporter 17.9% 5
Other (specify below) 14.3% 4
Other (please specify) view comment 5
Comments:
1. owner
2. Entrepreneur
3. Public Relations
4. managing editor/multimedia
5. Director of Coverage

answered question 28
skipped question 1

2. How long have you used Twitter at your organization?

Less than a month 24.1% 7
One to two months 31.0% 9
Less than six months 31.0% 9
Less than a year 10.3% 3
Over a year 0.0% 0
Since it debuted 3.5% 1
Other (please specify) 0

answered question 29
skipped question 0

3. What is its main use?

Promotion and traffic generation 25.0% 7
News delivery 35.7% 10
Dialogue with readers 25.0% 7
Lead generation 14.3% 4
Other (please specify) 0

answered question 28
skipped question 1

4. How many of others’ updates do you follow?

None 10.3% 3
Fewer than 5 20.7% 6
Fewer than 10 10.3% 3
Fewer than 25 13.8% 4
Fewer than 50 10.3% 3
Over 50 34.5% 10

answered question 29
skipped question 0

5. What additional Twitter applications do you use?

None 34.5% 10
Twitterfeed 24.1% 7
Twitteriffic 13.8% 4
Twitterlicious 0.0% 0
Twittergram 0.0% 0
Netvibes app 3.5% 1
Facebook app 17.2% 5
Other (specify below) 6.9% 2
Other (please specify) view comment 3
Comments:
1. twitbin,twitstat
2. twittbin
3. Plus Facebook app and widget in Moveable Type blog

answered question 29
skipped question 0

6. Who proposed the use of Twitter at your organization?

Editor-in-chief or managing editor 22.7% 5
Online editor 45.5% 10
Sub- or section-editor 4.6% 1
Publisher 0.0% 0
Reporter 9.1% 2
Non-editorial employee 18.2% 4
Other (please specify) view comment 8
Comments:
1. I did.
2. Online producer
3. me!
4. friend
5. De Pers
6. Public Relations
7. (Me)
8. self

answered question 22
skipped question 7

7. Who is responsible for Twitter use at your organization?

Online editor 47.6% 10
Web producer 28.6% 6
Other editor 4.8% 1
Reporter 19.1% 4
Other (please specify) view comment 6
Comments:
1. individual choice
2. Me.
3. me!
4. Me
5. Public Relations
6. online folks

answered question 21
skipped question 8

8. How useful has Twitter been to achieving the goal for which you began using it?

Very 28.0% 7
Somewhat 52.0% 13
Not very 20.0% 5
Not at all 0.0% 0
Other (please specify) view comment 2
Comments:
1. Unsure; not enough time has lapsed.
2. Not really long enough to say yet… early days!

answered question 25
skipped question 4

9. How many Twitter accounts does your organization have?

1 50.0% 14
2 17.9% 5
3 10.7% 3
4 3.6% 1
5 3.6% 1
More than 5 14.3% 4

answered question 28
skipped question 1

10. How likely do you think it is that media organizations will make Twitter, and other microblogging applications like it, a part of their day-to-day business in the future?

Very 35.7% 10
Somewhat 46.4% 13
Not very 17.9% 5
Extremely unlikely 0.0% 0
Other (please specify) view comment 1
Comments:
1. But in a more refined form, I think, once it is more widely understood and developed. (NB. Most Guardian Twitter accounts are set up for personal use)

answered question 28
skipped question 1

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