Here’s a site for sore eyes. I took a dead end-ridden sales path, overgrown with ineffective language and bland graphics and turned it into an efficient, brightly-lit gambol down the online bridle path. A VP at Quicken called it the best sales path he’d ever seen and the number of readers who signed up doubled the day my changes were posted.
Uniting appropriate language, graphics and architecture, concentrating on simplicity and efficiency, has a direct effect on the utility of your web site. Good site design and copy is all about removing the obstacles between the visitor and the product.