Cingular’s Website: A Mess

I spent half an hour and went through dozens of screens on the Cingular Wireless site to find the anwer to one of the most easily-anticipatable questions a cellular phone user could have: How do I check my messages.

I don’t know if the way Cingular has arranged their website is due to incompetence or is a purposeful strategy. When I finally found what I was looking for I thought I would drop them a line to encourage them to rethink their site’s architecture. But the obstacles between where I was and what I wanted had certainly not ended. It was patently impossible to register my opinion with the company without logging in (who knew I had a login?) and entering a password (password? what password?). Even then, no telling what further steps I would have had to have gone through. No simple email address listed for suggestions or complaints.

In a day and age when accessibility is prized and unwillingness to allow it is severely punished by the consumer, it is not terribly sensible to pursue a strategy of discouragement of and contempt for your customers.

Just ask Dell.

, , ,

Published by Curt

I am a poet and journalist and so on amber so forth in rows magnet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: